Saturday, 22 December 2012

Yuletide/New Year Edition of BrandiQ Hits News Stand

A fresh issue of BrandiQ, a specialized magazine which focuses on brands, media and marketing communications has now hit the newsstand across the country to the delight of marketing communications professionals, students and discerning readers.

The magazine which berthed Nigeria’s media landscape recently, represents a viable template of unparalleled journalistic masterpiece.  With a crop of broad-based cerebral writers and seasoned practitioners in the sphere of the integrated marketing communications industry, BrandiQ is poised to be the bastion of contemporary specialized journalism within the business community, professional circle and amongst higher institutions within the West African sub-region.

According to the editor of BrandiQ, Mr. Usukuma Ntia, the publication intends to blaze the trail in the reportage of burning issues within the ambits of marketing communication industry, while also seeking to connect with its vast readers across the globe. He added that this edition started on a high intellectual pitch with Mr. Rafiu Ladipo, CEO, Scanad Group and Guest Writer whose piece calls for a reawakening of the journalism profession. “Mr. Ladipo wrote from the heart and spirit on a topic which tasks Nigerians to a fresh burst of ethics and values in our lives and professional practices”, he said.

This special edition of BrandiQ digs deep into the essence of the 52 year old Brand Nigeria. This special package on Nigeria at 52 is indeed a collector’s item every enlightened Nigerian needs to keep and digest. It is an invaluable material in nation brand management.

To compliment this special edition the magazine also takes a look into her crystal ball to visualize what is in stock for marketing communications and branding in 2013. This is a cover story that will indeed stretch the elasticity of the minds of all players in the industry.

There is a star-studded line up of quality interviews in the magazine for highly cerebral readers. Idorenyen Enang’s interview is an invaluable material no industry player can afford to ignore. The chat with Mike Awoyinfa and Tunde Kelani are intuitive experiences shared from the best creative minds Nigeria can offer. The publication also provides the global perspective as seen in the chat with the man spearheading the expansion of megabrand Apple in Africa and COO of CoreGroup, Rutger- Jan Van Spaandonk. It’s an interview with a man with incisive knowledge of the African market.
Agbo Agbo, Deputy Editor in Chief and Columnist in the publication who does his work to perfection crafted a masterpiece with remarkable fluidity that answers the question, Can Nigeria be branded? Those who can keep a date with his column, PR Dimensions will enjoy this special dish.

Other segments in this December/January edition reveal why some brands have remained consistent in Nigerian market from independent till date. There is also a survey on how Nigerians assess leadership and governance after 52 years, as well as special reports on political agenda setting and revolutionary developments in the Nigerian media in the last 52 years.

A juicer, more exciting and better packaged Marcomm Tutorial is also in this edition of the magazine. The tutorial package gives students and fresh entry practitioners the opportunity to learn first-hand from the masters, key principles, practices, and business of marketing communication. According to the editor, Mr Ntia, “the overall goal of this segment, however, is to empower them right from school to become better graduates for the development of the industry”. Then, there is the BiQ Journal targeted at academics - including lecturers and researchers. In this edition, BrandiQ Editor-in-Chief Mr. Desmond Ekeh kick starts the scholarly engagement with a discourse on Developmental journalism against Mainstream journalism and tried to highlight and revisit some of the critical issues, as it concerns journalism in Africa and globally. Academics, including advanced level graduate students are expected to take advantage of this segment to publish their research works.

Overall, the current edition of BrandiQ magazine is exciting the industry, the business community, students and their lecturers and all discerning Nigerians. It has been described as ‘one good thing to come out of Nigeria in 2012’.

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